提示词库 · 房产

房产提示词,以及你被允许在哪里使用它们

十个实测提示词,覆盖经纪人真正会花钱拍的那些房源图——外观、暮色、虚拟软装、航拍视角——每张卡片都有未经修图的结果,外加一个关于「什么能合法发布」的直白回答。

01怎么写提示词

房产摄影的提示词该怎么写?

照搬房源摄影师的做法。公式是:景别与相机高度、带两三种材料的房屋风格、时间与天气,然后是收尾那一句。「Wide-angle exterior photograph of a single-storey mid-century house with a low-pitched roof, cedar cladding and a carport, shot from the corner at eye height on a 24mm lens, late afternoon sun, deep blue sky, mature landscaping, lights on inside.」最后那一句——lights on inside——是值得记住的行业窍门:温暖的室内光衬着偏冷的室外光,才让房子看起来有人住,而不是被遗弃。

拍室内,真正要紧的规则只有两条:相机高度和垂直线。从胸口高度而不是眼睛高度拍,并写上「vertical lines kept perfectly straight, no converging walls」——相机歪斜是业余房源照最明显的破绽。再加上「bright and airy, windows correctly exposed showing the view outside」,避免手机随手拍常见的那种烧成一片白的方块窗户。本页每张图都是旁边那条提示词未经修改的首次输出,在BananaBanana上生成。

房源挂牌里能用AI图片吗?

要小心,而且要标注。虚拟软装——拿一张空房间的真实照片再添上家具——是行业通行做法,在大多数市场都合法,前提是图片明确标明为虚拟软装。任何地方都不可接受的是改动房产本身:把视野里的电线杆抹掉、加一扇窗、换掉隔壁的楼、修掉破损。那就从营销跨进了虚假陈述,在好几个司法辖区还构成可被追究的欺诈。

完全生成的图片——比如本页这十张——不是任何真实房产的照片,所以它们属于「并未代表某个具体标的」的那些用途:中介的品牌视觉、博客与社交内容、尚未建成项目的概念图、培训材料、营销样稿。只要图片出现在某个具体地址的房源页面上,它就必须来自那个地址的照片。也请查一下当地规定:一些房地产协会和MLS系统现在已有明确的AI披露要求,而且每年都在收紧。

02提示词

10 条提示词,真实结果

下面每张图片都是所在卡片提示词的未修输出——没有从几十次尝试里挑好的,也没有修图。模型徽标标明了它由什么生成、花了多少钱。

AI 生成的房产示例——中古风住宅外观,在 BananaBanana 用 Nano Banana Pro 制作

中古风住宅外观

Nano Banana Pro$0.11 / 张

Wide-angle exterior real estate photograph of a single-storey mid-century house with a low-pitched roof, cedar cladding, a carport and a wide glazed front. Shot from the front corner at eye height on a 24mm lens, vertical lines kept perfectly straight. Late afternoon sun, deep blue sky, mature landscaping with a clipped lawn, warm lights on inside the house. Crisp, bright, professional listing photography.

AI 生成的房产示例——暮色主视觉,在 BananaBanana 用 Nano Banana Pro 制作

暮色主视觉

Nano Banana Pro$0.11 / 张

Twilight real estate photograph of a two-storey contemporary house in dark brick with large windows and a landscaped front path lit by low bollard lights. Deep blue dusk sky with the last band of orange on the horizon, every interior light on so the windows glow warm, subtle reflections on the wet driveway. 24mm lens, straight verticals, tripod-level exposure balancing interior and sky. Premium listing hero shot.

AI 生成的房产示例——虚拟软装客厅,在 BananaBanana 用 Nano Banana 2 制作

虚拟软装客厅

Nano Banana 2$0.06 / 张

Bright interior real estate photograph of a staged living room: a light grey sofa with two cushions, a low wooden coffee table, a large neutral rug, a floor lamp and one framed abstract print. Camera at chest height on a 24mm lens, vertical lines perfectly straight, windows correctly exposed showing green garden outside. Neutral warm palette, uncluttered and airy, no personal items.

AI 生成的房产示例——厨房房源图,在 BananaBanana 用 Nano Banana 2 制作

厨房房源图

Nano Banana 2$0.06 / 张

Interior real estate photograph of a bright modern kitchen with white shaker cabinetry, a light quartz worktop, stainless appliances and a small island with two stools. Shot straight down the room at chest height on a 24mm lens, verticals kept straight, clean bright daylight from a window on the right with soft fill. Empty worktops except a bowl of lemons, neutral colour balance, sharp and inviting.

AI 生成的房产示例——空房间,待软装,在 BananaBanana 用 Nano Banana 2 Lite 制作

空房间,待软装

Nano Banana 2 Lite$0.03 / 张

Interior real estate photograph of an empty living room with pale oak floorboards, white walls, a large window with no curtains and a plain white radiator. Camera at chest height on a 24mm lens, vertical lines perfectly straight, even overcast daylight, no furniture at all. Clean, bright, neutral — the kind of blank shot a stager works from.

AI 生成的房产示例——航拍社区视角,在 BananaBanana 用 Nano Banana 2 制作

航拍社区视角

Nano Banana 2$0.06 / 张

Aerial drone photograph of a leafy suburban neighbourhood taken from about sixty metres, showing detached houses with tiled roofs, back gardens, tree-lined streets and a small park in the corner. Clear morning light, long soft shadows, slight downward angle rather than straight overhead. Crisp detail, natural colours, professional property marketing aerial.

AI 生成的房产示例——公寓阳台视野,在 BananaBanana 用 Nano Banana 2 制作

公寓阳台视野

Nano Banana 2$0.06 / 张

Real estate photograph taken from inside an apartment looking out through open sliding doors onto a balcony with two chairs and a small table, city skyline visible in the distance. Camera at chest height on a 24mm lens, verticals straight, exposure balanced so both the interior floor and the bright view outside are properly exposed. Late afternoon, warm and inviting.

AI 生成的房产示例——后院花园,在 BananaBanana 用 Nano Banana 2 Lite 制作

后院花园

Nano Banana 2 Lite$0.03 / 张

Exterior real estate photograph of a private back garden: a paved patio with an outdoor dining set, a clipped lawn, planted borders along a fence and a small shed in the corner. Shot from the house side at eye height on a 24mm lens, straight verticals, bright midday light with a few soft clouds. Well-maintained, spacious, family-friendly feel.

AI 生成的房产示例——阁楼改造,在 BananaBanana 用 Nano Banana 2 制作

阁楼改造

Nano Banana 2$0.06 / 张

Interior real estate photograph of a converted loft bedroom with sloped ceilings, two roof windows letting in bright daylight, exposed white-painted beams, a low bed and built-in eaves storage. Camera at chest height on a 24mm lens, verticals kept straight despite the sloped ceiling, airy and bright with soft shadows. Neutral palette, minimal styling.

AI 生成的房产示例——开发项目概念渲染,在 BananaBanana 用 Nano Banana Pro 制作

开发项目概念渲染

Nano Banana Pro$0.11 / 张

Architectural concept visualisation of a proposed four-storey residential building in pale brick with recessed balconies and full-height glazing, set on a landscaped street with young trees and a cycle path. Overcast even daylight, a few people walking at ground level for scale, softly rendered rather than photoreal. 28mm perspective at eye height, straight verticals, clean marketing render for an unbuilt development.

03技法

这些提示词为什么管用

写上「verticals kept perfectly straight」

墙体向内收拢是业余房产摄影的头号破绽。房产摄影师用移轴镜头或在后期校正;在提示词里,你直接要求就行。

室内从胸口高度拍

眼睛高度会让房间显得局促、地板显得巨大。房源摄影师用的是1.4米上下,在提示词里写「camera at chest height」就能复现。

把室内的灯打开

温暖的室内光对上偏冷的室外光,正是暮色外观图能打动人的原因。这是布光决定,不是后期决定,所以它该写进提示词。

平衡窗户曝光

「Windows correctly exposed showing the view outside」能防止那种把房间拍成地堡的死白方块。真实拍摄里,包围曝光做的就是这件事。

04更多提示词

接着逛逛

05延伸阅读

来自博客的指南

06常见问题

房产提示词,一一解答

用AI做虚拟软装合法吗?

在大多数市场是合法的,只要你从真实房间的真实照片出发,并说明图片经过虚拟软装。在空房间里加家具是被认可的做法;改动房产本身——抹掉电线杆、加窗户、遮掩破损——属于虚假陈述,可能被追究。

我能把完全生成的图片放进房源页吗?

不能。房源页代表的是一个具体地址,上面每一张图都必须来自那个地址的照片。完全生成的图片属于品牌与博客内容、社交贴文、培训材料,以及尚不存在项目的概念图。

怎样给自己拍的空房间照片做虚拟软装?

在生成器里上传照片,只描述要添加的东西:「add a light grey sofa, a low wooden coffee table, a large neutral rug and a floor lamp; keep the walls, floor, windows and lighting exactly as they are」。然后无论发布在哪里,都要给结果打上虚拟软装的标注。

AI生成的图片必须披露吗?

越来越是必须了。一些房地产协会和MLS系统现在要求对AI生成或AI增强的图像作明确标注,规则每年都在收紧。查一下你当地协会的政策,拿不准就标上——一行说明不花钱,一次投诉代价很大。

房产图片该用哪个模型?

外观和暮色镜头用Nano Banana Pro,那里天空渐变、窗内辉光和反射必须同时立得住。大多数室内Nano Banana 2处理得很好,简单的空房间和快速概念测试用$0.03的Lite就够。

复制一条提示词,改成你自己的

每个新账户都从 $0.20 免费余额起步——足够在付费前试完六条图片提示词。无需订阅,无需信用卡,加密货币充值 $1 起。