Prompt library · Fashion lookbook

Fashion lookbook prompts, and what a synthetic model can't do

Ten tested prompts across the lookbook formats brands actually shoot — studio editorial, street style, seasonal knitwear, resort, flat lays, accessories. Each card shows the unedited output, the model that made it and the price.

01How to prompt

How do you write a fashion lookbook prompt?

Write it like a call sheet. Five parts, always in the same order: framing, the person in two or three neutral details, the outfit garment by garment with fabric named, the light, the location. “Editorial lookbook photograph, full length, of a woman with dark curly hair wearing a boxy oversized ivory linen blazer, wide-leg taupe trousers and flat leather loafers, seamless warm sand backdrop, large softbox front left with a bounce card filling the shadows, 85mm at f/4.” The fabric words carry more than they look — linen, ribbed cotton, satin, bouclé and quilted nylon each drape and catch light differently, and the model knows that.

Two clauses are worth pasting into everything. “Plain unbranded garments with no prints, labels or lettering” stops the model inventing logos and slogan text, which it will otherwise do on any hoodie or trainer. And “natural skin texture, no beauty retouching” keeps faces out of the plastic uncanny valley that instantly reads as AI. Every image on this page is the unedited first output of the prompt beside it, generated on BananaBanana; the two flat lays cost three cents each.

Can you use a generated model in a real lookbook?

For mood, direction and campaign concepting, yes — and that is where these images earn their keep: you can test a palette, a silhouette and a location in an afternoon for the price of a coffee, then take the winning direction into a real shoot. What you cannot do is sell a specific garment with them. The person in the frame does not exist, and neither does the coat: the model has produced something that looks like the category, not your product, so a customer who buys from that image receives something else. In most markets that is straightforward misleading advertising, quite apart from what it does to returns.

Two more honest limits. Advertising regulators are moving quickly here — several now require a visible disclosure when the model in a fashion image is digitally generated rather than photographed, and platform policies are tightening in the same direction, so label it rather than hoping nobody asks. And if you want your actual product on a body, the workflow is an edit rather than a prompt: photograph the garment, upload it as a reference, and describe the setting and light around it. That keeps the real cut, colour and stitching, which is the entire point of a lookbook.

02The prompts

10 prompts, real results

Every image below is the unedited output of the prompt on its card — no cherry-picking across dozens of attempts, no retouching. The model badge shows exactly what generated it and what it cost.

AI-generated fashion lookbook example — Studio editorial, neutral palette, made with Nano Banana Pro on BananaBanana

Studio editorial, neutral palette

Nano Banana Pro$0.11 / image

Editorial fashion lookbook photograph, full length, of a woman with dark curly hair wearing a boxy oversized ivory linen blazer, wide-leg taupe trousers and flat leather loafers, standing relaxed with one hand in a pocket. Seamless warm sand studio backdrop, large softbox from the front left and a bounce card filling the shadows, soft shadow under the feet. 85mm lens at f/4, natural skin texture, plain unbranded garments with no prints or lettering, calm minimalist styling.

AI-generated fashion lookbook example — Street style at golden hour, made with Nano Banana Pro on BananaBanana

Street style at golden hour

Nano Banana Pro$0.11 / image

Street style fashion photograph of a man in his late twenties walking across a wide European square at golden hour, wearing a long unstructured charcoal overcoat over a cream roll-neck, dark tapered trousers and suede boots, carrying a plain leather holdall. Low sun behind him rims the coat and casts a long shadow, blurred pedestrians and stone facades far behind. 85mm lens at f/2, mid stride, candid documentary framing, plain unbranded clothing, no signage or lettering in frame.

AI-generated fashion lookbook example — Minimal tailoring in north light, made with Nano Banana Pro on BananaBanana

Minimal tailoring in north light

Nano Banana Pro$0.11 / image

Minimalist fashion lookbook photograph of a woman with short black hair seated sideways on a pale wooden bench beside a tall window, wearing a crisp white cotton shirt, a long pleated slate skirt and simple silver hoop earrings. Flat overcast north light from the window, off-white plaster wall, one soft shadow across the floor. 50mm lens at f/2.8, quiet composed pose looking away from camera, natural skin texture, unbranded plain garments, no text in frame.

AI-generated fashion lookbook example — Autumn knitwear on location, made with Nano Banana 2 on BananaBanana

Autumn knitwear on location

Nano Banana 2$0.06 / image

Autumn knitwear lookbook photograph of a woman with long auburn hair standing among birch trees on a leaf-covered path, wearing a chunky oatmeal cable-knit jumper, olive corduroy trousers and a wool scarf loosely wrapped. Soft hazy late-morning light through the branches, warm muted palette of rust, oat and moss. 85mm lens at f/2.5, shallow background blur, relaxed natural pose, plain unbranded knitwear, no text in frame.

AI-generated fashion lookbook example — Resort linen in hard sun, made with Nano Banana 2 on BananaBanana

Resort linen in hard sun

Nano Banana 2$0.06 / image

Resort lookbook photograph of a woman in a loose ankle-length ecru linen shirt dress with rolled sleeves and woven flat sandals, standing calmly against a whitewashed stone wall in strong midday sun, a straw sun hat held at her side. Hard graphic shadow of a palm frond falls across the wall beside her, deep blue sky above the parapet. 50mm lens, high contrast, saturated warm palette, plain unbranded garments, no text in frame.

AI-generated fashion lookbook example — Winter outerwear in the city, made with Nano Banana 2 on BananaBanana

Winter outerwear in the city

Nano Banana 2$0.06 / image

Winter outerwear lookbook photograph of a man with a short beard standing on a grey city pavement, wearing a quilted olive parka with the hood down over a grey hoodie, black trousers and heavy lug-sole boots, hands in pockets. Flat overcast winter light, a plain concrete wall behind, faint drizzle in the air. 85mm lens at f/2.8, cool desaturated palette, upright confident stance, plain unbranded clothing with no logos, patches or lettering.

AI-generated fashion lookbook example — Evening wear on marble, made with Nano Banana 2 on BananaBanana

Evening wear on marble

Nano Banana 2$0.06 / image

Evening wear lookbook photograph of a woman in a floor-length dark emerald satin gown with long sleeves and a high neckline, standing on a curved marble staircase with a brass handrail. A single warm wall sconce lights her from above and to the side, the fabric catching a long soft sheen, deep shadows in the stairwell behind. 85mm lens at f/2, elegant restrained pose, natural skin texture, plain unbranded garment, no text in frame.

AI-generated fashion lookbook example — Outfit flat lay, made with Nano Banana 2 Lite on BananaBanana

Outfit flat lay

Nano Banana 2 Lite$0.03 / image

Overhead flat lay of a complete autumn outfit arranged neatly on a warm grey wool backdrop: a folded camel wool coat, a ribbed cream jumper, dark denim trousers, a pair of brown leather ankle boots, a plain tan belt and a small folded silk scarf. Even diffused daylight, soft shadows, generous negative space between the pieces, tidy editorial styling, unbranded plain garments with no prints, labels or lettering.

AI-generated fashion lookbook example — Accessories still life, made with Nano Banana 2 Lite on BananaBanana

Accessories still life

Nano Banana 2 Lite$0.03 / image

Still life photograph of fashion accessories arranged on a pale travertine slab: a folded silk scarf in dusty rose, a plain tan leather belt coiled loosely, round tortoiseshell sunglasses, a slim gold chain necklace and a small structured leather handbag standing upright. Soft directional afternoon light from the right, gentle shadows, warm neutral palette, generous spacing, unbranded pieces with no logos or lettering.

AI-generated fashion lookbook example — Athleisure in the studio, made with Nano Banana 2 Lite on BananaBanana

Athleisure in the studio

Nano Banana 2 Lite$0.03 / image

Athleisure lookbook photograph of a woman with hair tied back, standing three-quarter on against a seamless pale grey studio backdrop, wearing a matching slate ribbed training set — a long-sleeve top that covers the waist and full-length leggings — with plain white trainers. Two large softboxes give clean even light with a soft shadow behind her, subtle rim light on the shoulder. 85mm lens at f/4, athletic relaxed stance, natural skin texture, plain unbranded sportswear with no logos or lettering.

03Technique

What makes these work

Name the fabric, not the vibe

Linen, satin, ribbed cotton, quilted nylon and bouclé each fall and catch light differently, and the model renders that difference. “Stylish outfit” renders a generic beige jacket every single time.

Block invented branding

“Plain unbranded garments with no prints, labels or lettering” is the clause that stops phantom logos on hoodies and scribbled text on trainers — the two things that give a generated fashion image away fastest.

Keep one light and say where it is

“Large softbox front left with a bounce card”, “flat overcast north light”, “hard midday sun casting a palm shadow” are three completely different lookbooks. Light direction does more for the mood than the location does.

Shoot the product, generate the world

For real garments, upload your product photo and describe the setting instead of prompting a lookalike. You keep the actual cut and colour — and you stay on the right side of advertising rules.

04More prompts

Keep browsing

05Learn more

Guides from the blog

06FAQ

Fashion lookbook prompts, answered

Can I use a generated model to sell my clothes?

Not for the product shots themselves. The garment in the image is invented, so it isn't the thing you're shipping, and selling from it is misleading advertising in most markets. Use generated images for mood, direction and brand imagery, and photograph the real product — or edit your product photo into a generated setting — for anything a customer buys from.

Do I have to disclose that the model isn't real?

Increasingly, yes. Several advertising regulators now require a visible label when a fashion image uses a digitally generated model rather than a photographed one, and platform rules are moving the same way. Labelling costs nothing and is far cheaper than a complaint.

How do I keep the same model across a whole lookbook?

Generate one portrait you're happy with, then use it as a reference image for every other setup and change only the outfit and location clauses. Prompting the same description ten times gives you ten different people — the hair and age hold, the face doesn't.

Why do hands and jewellery still look wrong?

Fingers, chain links and buckle hardware are the last details these models get right, and they degrade fastest when the hand is doing something complicated. Pose around it: hands in pockets, at the side, holding a simple object — three of the prompts above do exactly that.

Which model should I use?

Nano Banana Pro for anything with a face and fabric detail in the same frame — the three editorial and street shots above use it. Nano Banana 2 at $0.06 handles location work well. Lite at $0.03 is excellent for flat lays and still life, where there's no face to get wrong.

Copy a prompt, make it yours

Every new account starts with a free $0.20 balance — enough to test six image prompts before paying anything. No subscription, no credit card, crypto top-ups from $1.